A fictional three-day Gold Coast music festival featuring electronic, indie and alternative artists. The goal was to capture the vibrant, energetic and nostalgic atmosphere of summer festivals through bold typography, psychedelic textures and sunset-inspired colours. After testing two creative directions, the bright, vibrant concept was chosen and applied across posters, social media posts and promotional assets. This project strengthened my skills in brand identity, audience testing and maintaining visual consistency across print and digital formats.
Social Media Post #1
Social Media Post #2
Social Media Post #3
Social Media Post #4
Social Media Post #5
Merchandise Mockup #1
Poster
Social Media Post #6
Logo
